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Create an Impactful Brand in 30 Days.
Gain absolute clarity on the concepts of branding and apply the learnings directly to your business.
Have you ever felt like this?
- I want to create a brand but don't know how to start or what path to take.
- My brand looks unprofessional and doesn't present my business well.
- The concepts of branding are confusing.
- I want to build a brand based on my own ideas — not just learn about branding.
After months of dedicated research in branding literature and brand strategy resources and drawing from years of experience as a prominent media platform, we have crafted a structured, practical, and straightforward approach to brand building.
In this course, we provide the knowledge and practical tools so you can focus on confidently bringing your unique brand to life without feeling overwhelmed.
What's in it for you?
- Master the Complete Branding Loop: You learn everything from researching and analyzing your brand's environment to developing a robust strategy, executing it effectively, and measuring its impact.
- Step-by-Step Guidance: Our easy-to-follow videos break down complex concepts into simple, actionable steps. You then apply these insights directly to your brand, making the process straightforward and manageable.
- Comprehensive Workbook: Alongside the video lessons, you receive a detailed workbook to help you implement your newfound knowledge. This guide will be your companion throughout the branding and business journey, ensuring you stay aligned with your strategic goals.
- Peace of Mind: By the end of the course, you will have a clear understanding of strategic branding and what makes your brand unique. You will feel confident in making informed decisions that align with your brand's vision, giving you peace of mind and clarity for the future.
- Business Growth: A strong brand strategy can enhance your business. By basing strategic decisions on thorough research and defining your brand's purpose, target audience, and unique identity, you will set yourself apart from competitors and enhance your strategic thinking for long-term success.
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Learn How to Build Your Brand, Step-By-Step.
We will teach you everything you need to be able to confidently create and execute an effective brand strategy. We provide the knowledge and practical tools so you can focus on bringing your unique brand to life without feeling overwhelmed.
Enroll now →- 50 high-quality video-based lessons
- Lifetime access
- Workbook to apply the learnings to your own brand
- Checklist + brand guidelines template
- Unlimited access to The Branding Community forum
- AI brand-building support
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Who This Course Is For
Are you looking to elevate your branding skills and create impactful brands?
Course Overview
50 lessons that empower you to build a successful brand, step-by-step.
Chapter 1
The Concept of a Brand and the Importance of Branding
Gain absolute clarity on the concepts of brands and branding, and discover why they matter. Learn how to use them to create an impactful business.
Lessons: 5
Time requirement: 45 mins
Chapter 2
A Strategic Context Analysis
Discover our straightforward method for gaining strategic insights into your brand’s environment, organization, and consumers, a crucial step in preparing your brand strategy.
Lessons: 11
Time requirement: 4 hours
Chapter 3
Creating a Successful Brand Strategy From Scratch
Learn our blueprint for crafting a thorough brand strategy from A to Z in 20 practical steps, including the brand essence, positioning, identity, and architecture.
Lessons: 25
Time requirement: 12 hours
Chapter 4
Executing the New Brand Strategy
Learn how to align every aspect of your business to create a coherent and impactful brand at every touchpoint and how to effectively communicate your brand to the public.
Lessons: 4
Time requirement: 4 hours
Chapter 5
Measuring and Adjusting the Brand Strategy
Discover our comprehensive four-step approach to measure your brand's performance and available solutions to adjust the strategy if needed.
Lessons: 4
Time requirement: 1 hour
Learning Dashboard
Master your branding journey with 50 video classes.
Branding is not rocket science. Join our team for video lessons that make branding easy to understand and actionable for everyone.
✓ 50 high-quality video lessons with practical examples
✓ Watch lessons on any device
✓ Dashboard to track your progress
✓ Optional captions/subtitles
Work on Your Brand
Apply the learnings with a dedicated workbook.
We created a workbook to help you stay accountable and ensure your brand strategy moves forward as quickly and efficiently as possible.
✓ Each lesson has a dedicated section in the workbook
✓ Explanations to help apply the learnings
✓ Checklist to track your progress
✓ Available as editable PDF & Canva template
Brand Guidelines Template
Summarize and share the brand strategy.
The brand guidelines template will help you summarize the final brand strategy and share it with your clients or team members.
✓ Your strategy in one document
✓ Easy to share & customize (Canva template)
✓ Refer back to it at any time
Members Forum
A community for support and encouragement.
The Branding Community makes your learning experience much more enjoyable and fruitful. You’ll be able to:
✓ Share what you’re working on
✓ Bounce ideas off of others
✓ Connect with other branding enthusiasts
Always on Duty
AI assistance is at your fingertips.
Your personal AI assistant is trained on the course's content to help you clarify doubts and move forward with your project.
✓ Get direct feedback on your project
✓ Answers include references to the course content
✓ Interact in your mother tongue
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Testimonials
Hear what others say about the course.
"When you build a brand and you have to think about all of it, you tend to be all over the place. So I really didn't know how to structure my thoughts and how to go about it. Because you can have a great product today, but if you don't know how to market it properly, it's just never going to work and you're going to end up being invisible. So to create a strong message, you need to understand what your brand is all about. This course becomes your GPS through the entire process of how to build a brand and how to create a solid brand strategy for your business."
Sinead Shannon-Roche, Fashion Entrepreneur
Brought to You by The Branding Journal
Our content on strategic branding and brand management is trusted by millions of readers.
The course was conceptualized and written by Marion Andrivet, the founder of The Branding Journal, who brings a wealth of experience to the table with a B.Sc. in International Business and an M.Sc. in Marketing. Her background includes managing marketing campaigns for top-tier brands like L'Oréal Paris, Nestlé, and Mastercard. Additionally, she has played a pivotal role in forging strategic partnerships and fundraising initiatives for the International Federation of the Red Cross in the Americas.
Since its inception in 2014, The Branding Journal has inspired over 2 million readers globally. Marion’s vision for The Branding Journal is to make branding easy to understand and actionable for everyone – including entrepreneurs, marketing specialists, and designers.
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Course Features
Get the knowledge and practical tools so you can focus on bringing your unique brand to life.
50 video-based lessons
Workbook to apply the learnings to your own brand
Checklist to stay on track
Brand guidelines template to summarize the final brand strategy
Access to The Branding Community
Certificate of completion
Enroll today in the
"How to Build a Successful Brand"
course, and you will:
- Gain a clear understanding of foundational branding principles.
- Learn our step-by-step method for developing a strong brand from the ground up.
- Apply the learnings directly to your business with a dedicated workbook.
- Access a community of like-minded individuals and experts for ongoing support and feedback.
- Gain confidence in making informed decisions that align with your brand's vision.
- Elevate your business to new heights.
FAQs
Explore our frequently asked questions for anything we might have missed.
Who should take this course?
How does the course work?
Who created the course?
How long is the course?
Is this course about brand management?
Is feedback also available from the instructor?
Is this a course about personal branding?
Is this a course about design?
Do I get a certificate?
How many hours of video do I get?
Is the entire course available at once?
Do you offer refunds?
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