Build a Powerful Brand from Scratch Even if You Are a Complete Beginner

✔︎ Follow our proven system

✔︎ Build along with 50 video lessons

✔︎ Go faster with the practical workbook

✔︎ Get support when you need it

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Unlock the Secret to Business Longevity.

Learn how to build a powerful brand for success.

45% of businesses fail within the first 5 years.

The combined pressures of raising capital, finding customers, and generating enough income can be overwhelming. Many entrepreneurs jump in without adequately researching the market or preparing a solid business plan, leading to shuttered doors and dashed dreams.

In today's highly competitive landscape, it’s easy to feel disheartened. You might be struggling to stand out among countless competitors, facing the constant worry of not meeting your financial goals. Every day feels like a battle just to keep your business afloat.

The Game Changer: Build a Powerful Brand

Branding isn’t just a logo or a catchy tagline; it’s the essence of your business that resonates with your target audience. By creating a powerful brand, you can:

  • Make customers choose your products or services over the competition.
  • Create a future-proof business that can weather market fluctuations.
  • Build trust and loyalty with existing customers.
  • Attract top talent to bring your business to the next level.
  • Be clear about your business strategy and stay focused in your decision-making.
  • Stand behind a business that looks professional and makes you proud.

Stand Out in Your Market and Create a
Future-Proof Brand.

Our course breaks down the branding process into simple, actionable steps.

 

We teach you everything you need to confidently build and manage a powerful brand. We provide the knowledge and practical tools so you can focus on bringing your unique brand to life without feeling overwhelmed.

Join now →
  • 50 high-quality video-based lessons
  • Practical workbook with 60+ pages
  • Todo checklist & brand guidelines template
  • Direct access to The Branding Journal team
  • Community of branding enthusiasts
  • AI brand-building support
  • Course certificate
  • Lifetime updates

The Ultimate Brand Building System

We teach you how to build a powerful brand, step-by-step. 

Chapter 1


The Concept of a Brand and the Importance of Branding


Gain absolute clarity on the concepts of brands and branding, and discover why they matter. Learn how to use them to create an impactful business.

Lessons: 5
Time requirement: 45 mins

Chapter 2


A Strategic Context Analysis


Discover our straightforward method for gaining strategic insights into your brand’s environment, organization, and consumers, a crucial step in preparing your brand strategy.

Lessons: 11
Time requirement: 4 hours

Chapter 3


Creating a Successful Brand Strategy From Scratch


Learn our blueprint for crafting a thorough brand strategy from A to Z in 20 practical steps, including the brand essence, positioning, identity, and architecture.

Lessons: 25
Time requirement: 12 hours

Chapter 4


Executing the New Brand Strategy


Learn how to align every aspect of your business to create a coherent and impactful brand at every touchpoint and how to effectively communicate your brand to the public.

Lessons: 4
Time requirement: 4 hours

Chapter 5


Measuring and Adjusting the Brand Strategy


Discover our comprehensive four-step approach to measure your brand's performance and available solutions to adjust the strategy if needed.

Lessons: 4
Time requirement: 1 hour

 

 


Stand Out in Your Market and Create a Future-Proof Brand.

 

Start now →

"This course becomes your GPS through the entire process of building a brand."

Sinead S.-R.
Fashion Entrepreneur

Online Course

Learn our proven brand-building system.

Discover our field-tested method for creating successful brands. The video lessons are designed to make branding easy to understand and actionable for everyone.

✓ 50 high-quality video lessons with practical examples
✓ Watch lessons on any device
✓ Dashboard to track your progress
✓ Optional captions/subtitles

Work on Your Brand

Apply the learnings with a dedicated workbook.

We created a workbook with 60+ pages to help you stay accountable and ensure your brand strategy moves forward as quickly and efficiently as possible.

✓ Each lesson has a dedicated section in the workbook
✓ Explanations to help apply the learnings
✓ Available as editable PDF & Canva template
✓ Rinse and repeat: can be used for several projects

Brand Guidelines Template

Summarize and share the brand strategy.

The brand guidelines template will help you summarize the final brand strategy and share it with your clients or team members.

 Your strategy in one document
 Easy to share & customize (Canva template)
✓ Refer back to it at any time

Branding To-Do List 

Focus on taking action.

Advance your project as effectively as possible. The Branding Checklist helps you focus on doing and making progress rather than procrastinating.

✓ Track your progress
✓ Don't miss important steps
✓ Feel accomplished

Members-Only Community

Reach out for support and encouragement.

The Branding Community makes your learning experience much more enjoyable and fruitful. You’ll be able to:

✓ Direct access to the team behind The Branding Journal
✓ Share what you’re working on
✓ Connect with other branding enthusiasts

Always on Duty

AI assistance is at your fingertips.

Your personal AI assistant is trained on the course's content to help you clarify doubts and move forward with your project.

✓ Get direct feedback on your project
✓ Answers include references to the course content
✓ Interact in your mother tongue

The Ultimate Brand Building System

Designed to make branding easy to understand and actionable for everyone.

PRACTICAL VIDEO LESSONS

The lessons are accompanied by a detailed workbook of 60+ pages. Work on your business.

WE DON'T TEACH ROCKET SCIENCE

A brand building system that is fluff-free, actionable, and understandable for everyone.

PROVEN BRAND BUILDING SYSTEM

Proven and field-tested method that works for any branding project.

BEST-IN-CLASS STUDENT SUPPORT

Direct access to The Branding Journal team and a community of branding enthusiasts.

Get access →

Get Instant Access to The Ultimate Brand Building System

✔︎ 50 Video Lessons

Discover our step-by-step method for developing a powerful brand from the ground up.
$497 Value

✔︎ In-Depth Workbook

Use our workbook with 60+ pages to apply the learnings directly to your business.
$297 Value

✔︎ Todo Checklist

Always know exactly what task you should focus on next using our branding todo list.
$47 Value

✔︎ Brand Guidelines Template

Save time & money with our pre-made template to summarize and share the brand strategy.
$97 Value

✔︎ AI Brand-Building Support

Reach out to our trained AI assistant to help you clarify doubts and move forward with your project.
$197 Value

✔︎ Members-Only Community

Get direct access to The Branding Journal team and connect with other branding enthusiasts.
$197 Value

✔︎ Course Certificate

Receive a certificate to showcase your acquired skills and share it on LinkedIn and other social media channels.
$47 Value

✔︎ Lifetime Updates

All our premium content updates are free of charge for life, including full course reshoots.
$147 Value

TOTAL VALUE: $1,526

SAVE $837 TODAY (55% OFF)

One-time payment of

$689

Join now →

Who This Course Is For

Stand out in your market and create a future-proof brand.

First Time Entrepreneurs

If you want to start your first business, this is the course for you. You’ll get a complete step-by-step system to follow, which will set you up for success from day one. No experience is necessary.

Business Owners

Elevate your branding skills to improve and shape the brand of your business. This course will help you stand out in the marketplace and set-up your business for growth.

Millions of Entrepreneurs and Brand Strategists Trust Our Branding Expertise. Here's Why.

The Ultimate Brand Building System was developed by The Branding Journal. Since its inception ten years ago, The Branding Journal has inspired over 2 million readers. It is the leading media and educational platform for anyone looking to elevate their business with a professional brand and master the art of strategic branding.

As an independent digital publication, we provide in-depth, well-researched articles, case studies, and resources that reflect the latest trends and perspectives in branding.

Our content covers various facets of strategic branding, including brand identity, positioning, communications, and management. 

We aim to make branding simple and actionable for everyone, including entrepreneurs, marketing specialists, and designers.

The Ultimate Brand Building System has been successfully applied to real brands over the past ten years, providing the strategic direction needed to thrive in today's competitive marketplace.

Our Customers

A field-tested brand-building system that works.

"When you build a brand and you have to think about all of it, you tend to be all over the place. So I really didn't know how to structure my thoughts and how to go about it. Because you can have a great product today, but if you don't know how to market it properly, it's just never going to work and you're going to end up being invisible. So to create a strong message, you need to understand what your brand is all about. This course becomes your GPS through the entire process of how to build a brand and how to create a solid brand strategy for your business." 
Sinead Shannon-Roche, Fashion Entrepreneur

 

"When you build a brand and you have to think about all of it, you tend to be all over the place. So I really didn't know how to structure my thoughts and how to go about it. Because you can have a great product today, but if you don't know how to market it properly, it's just never going to work and you're going to end up being invisible. So to create a strong message, you need to understand what your brand is all about. This course becomes your GPS through the entire process of how to build a brand and how to create a solid brand strategy for your business." 
Sinead Shannon-Roche, Fashion Entrepreneur

 

"Super complete guide on how to build a brand, from the basics to the more complex aspects of a brand. It gives you all the steps you need to build the perfect brand together with heaps of practical examples." 
Marta Arrojo, Brand Consultant / Web & Graphic Designer

Access the system now →

FAQs

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