Master Strategic Branding With Our Proven Step-By-Step Method
✔︎ Follow our field-tested system
✔︎ Learn through 50 video lessons
✔︎ Use the workbook as a blueprint
✔︎ Get support when you need it
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Invest in Your Skills for Tomorrow.
Unlock new opportunities with clients and employers.
Whether you're a marketer, consultant, designer, or brand manager, navigating the complexities of strategic branding is essential for standing out in a crowded marketplace.
Unsure about the specific steps to building a strong brand?
Many professionals understand marketing fundamentals but struggle with creating cohesive brand strategies for their clients. Our Ultimate Brand Building System is here to help you bridge that gap.
Imagine confidently crafting brand strategies that resonate and endure—with a clear method that saves you time.
Our course is designed for busy professionals looking for a straightforward, practical approach to branding. With 50 engaging video lessons and a comprehensive workbook of over 60 pages, you'll gain the tools you need to streamline your branding process.
Why choose our brand building system?
- Proven Methodology: This isn't just theory; it's a field-tested system that has helped countless professionals like you.
- Replicable Workbook: Our workbook allows you to easily apply what you've learned across multiple brands, saving you time and helping you focus on the strategic aspects of branding.
- Best-in-Class Support: Gain direct access to a community of branding enthusiasts and the team behind The Branding Journal.
- AI Assistance: Our AI tool is trained specifically on our methodology and is ready to provide feedback and clarify doubts as you develop your strategies.
Don't let the complexities of brand strategy hold you back.
Invest in your skills today and become an essential partner in the success of your clients and employers.
A Straightforward Method for Building
Future-Proof Brands.
Our course breaks down the branding process into simple, actionable steps.
We teach you everything you need to confidently build and manage a powerful brand. We provide the knowledge and practical tools so you can focus on bringing a unique brand to life without feeling overwhelmed.
Join now →- 50 high-quality video-based lessons
- Practical workbook with 60+ pages
- Todo checklist & brand guidelines template
- Direct access to The Branding Journal team
- Community of branding enthusiasts
- AI brand-building support
- Course certificate
- Lifetime updates
The Ultimate Brand Building System
We teach you how to build a powerful brand, step-by-step.
Chapter 1
The Concept of a Brand and the Importance of Branding
Gain absolute clarity on the concepts of brands and branding, and discover why they matter. Learn how to use them to create an impactful business.
Lessons: 5
Time requirement: 45 mins
Chapter 2
A Strategic Context Analysis
Discover our straightforward method for gaining strategic insights into your brand’s environment, organization, and consumers, a crucial step in preparing your brand strategy.
Lessons: 11
Time requirement: 4 hours
Chapter 3
Creating a Successful Brand Strategy From Scratch
Learn our blueprint for crafting a thorough brand strategy from A to Z in 20 practical steps, including the brand essence, positioning, identity, and architecture.
Lessons: 25
Time requirement: 12 hours
Chapter 4
Executing the New Brand Strategy
Learn how to align every aspect of your business to create a coherent and impactful brand at every touchpoint and how to effectively communicate your brand to the public.
Lessons: 4
Time requirement: 4 hours
Chapter 5
Measuring and Adjusting the Brand Strategy
Discover our comprehensive four-step approach to measure your brand's performance and available solutions to adjust the strategy if needed.
Lessons: 4
Time requirement: 1 hour
"It gives you all the steps you need to build the perfect brand."
Marta A.
Brand Consultant
Online Course
Learn our proven brand-building system.
Discover our field-tested method for creating successful brands. The video lessons are designed to make branding easy to understand and actionable for everyone.
✓ 50 high-quality video lessons with practical examples
✓ Watch lessons on any device
✓ Dashboard to track your progress
✓ Optional captions/subtitles
Work on Your Brand
Apply the learnings with a dedicated workbook.
We created a workbook with 60+ pages to help you stay accountable and ensure your brand strategy moves forward as quickly and efficiently as possible.
✓ Each lesson has a dedicated section in the workbook
✓ Explanations to help apply the learnings
✓ Available as editable PDF & Canva template
✓ Rinse and repeat: can be used for several projects
Brand Guidelines Template
Summarize and share the brand strategy.
The brand guidelines template will help you summarize the final brand strategy and share it with your clients or team members.
✓ Your strategy in one document
✓ Easy to share & customize (Canva template)
✓ Refer back to it at any time
Branding To-Do List
Focus on taking action.
Advance your project as effectively as possible. The Branding Checklist helps you focus on doing and making progress rather than procrastinating.
✓ Track your progress
✓ Don't miss important steps
✓ Feel accomplished
Members-Only Community
Reach out for support and encouragement.
The Branding Community makes your learning experience much more enjoyable and fruitful. You’ll be able to:
✓ Direct access to the team behind The Branding Journal
✓ Share what you’re working on
✓ Connect with other branding enthusiasts
Always on Duty
AI assistance is at your fingertips.
Your personal AI assistant is trained on the course's content to help you clarify doubts and move forward with your project.
✓ Get direct feedback on your project
✓ Answers include references to the course content
✓ Interact in your mother tongue
The Ultimate Brand Building System
Designed to make branding easy to understand and actionable for everyone.
PRACTICAL VIDEO LESSONS
The lessons are accompanied by a detailed workbook of 60+ pages. Work on your project.
WE DON'T TEACH ROCKET SCIENCE
A brand building system that is fluff-free, actionable, and understandable for everyone.
PROVEN BRAND BUILDING SYSTEM
Proven and field-tested method that works for any branding project.
BEST-IN-CLASS STUDENT SUPPORT
Direct access to The Branding Journal team and a community of branding enthusiasts.
Get Instant Access to The Ultimate Brand Building System
✔︎ 50 Video Lessons
Discover our step-by-step method for developing a powerful brand from the ground up.
$497 Value
✔︎ In-Depth Workbook
Use our workbook with 60+ pages to apply the learnings directly to your project.
$297 Value
✔︎ Todo Checklist
Always know exactly what task you should focus on next using our branding todo list.
$47 Value
✔︎ Brand Guidelines Template
Save time & money with our pre-made template to summarize and share the brand strategy.
$97 Value
✔︎ AI Brand-Building Support
Reach out to our trained AI assistant to help you clarify doubts and move forward with your project.
$197 Value
✔︎ Members-Only Community
Get direct access to The Branding Journal team and connect with other branding enthusiasts.
$197 Value
✔︎ Course Certificate
Receive a certificate to showcase your acquired skills and share it on LinkedIn and other social media channels.
$47 Value
✔︎ Lifetime Updates
All our premium content updates are free of charge for life, including full course reshoots.
$147 Value
Who This Course Is For
Invest in your skills for new professional opportunities.
Consultants & Agencies
This course is for you if you're a business consultant or run an agency. We give you the exact methodical approach that you can apply to any marketing case and help your clients build resilient brands over and over again.
Brand Managers & Marketers
If you work in a marketing department, this is for you. Boost your branding skills to shape your organization's brand portfolio, stand out in the marketplace, and achieve impactful results.
Millions of Marketers and Brand Strategists Trust Our Branding Expertise. Here's Why.
The Ultimate Brand Building System was developed by The Branding Journal. Since its inception ten years ago, The Branding Journal has inspired over 2 million readers. It is the leading media and educational platform for anyone looking to elevate their business with a professional brand and master the art of strategic branding.
As an independent digital publication, we provide in-depth, well-researched articles, case studies, and resources that reflect the latest trends and perspectives in branding.
Our content covers various facets of strategic branding, including brand identity, positioning, communications, and management.
We aim to make branding simple and actionable for everyone, including entrepreneurs, marketing specialists, and designers.
The Ultimate Brand Building System has been successfully applied to real brands over the past years, providing the strategic direction needed to thrive in today's competitive marketplace.
Our Customers
A field-tested brand-building system that works.
"When you build a brand and you have to think about all of it, you tend to be all over the place. So I really didn't know how to structure my thoughts and how to go about it. Because you can have a great product today, but if you don't know how to market it properly, it's just never going to work and you're going to end up being invisible. So to create a strong message, you need to understand what your brand is all about. This course becomes your GPS through the entire process of how to build a brand and how to create a solid brand strategy for your business."
Sinead Shannon-Roche, Fashion Entrepreneur
