Create Impactful Brand Strategies in Half the Time With Our Proven Step-By-Step Method
✔︎ A solution suitable for any brand and industry
✔︎ 50 videos explaining each step of the process
✔︎ Brand strategy template with 60+ pages
✔︎ Get support when you need it
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We've Done the Heavy Lifting for You!
A clear method that saves you time.
As marketers and industry experts, we often face these challenges:
- Piecing together branding frameworks from multiple sources
- Trying to save time while still creating compelling brand strategies
- Needing a reliable and practical system for branding work or consulting
Sounds familiar?
Our Ultimate Brand Building System is designed for busy professionals like you looking for a straightforward, practical approach to branding.
Why Choose Our System?
- Don't miss a thing: Complete A-to-Z branding methodology for thorough strategies, from research to measurement.
- Save hours of work: Ready-to-use brand strategy templates adaptable to any brand and industry.
- Boost your results: Increase your confidence and become an essential partner in the success of your clients and employers.
- Support when you need it: Direct access to a community of branding professionals and the team behind The Branding Journal.
A Straightforward Method for Building
Future-Proof Brands.
Save time by following simple, actionable steps.
We teach you everything you need to confidently build a powerful brand. We provide the knowledge and practical tools so you can focus on bringing a unique brand to life without feeling overwhelmed.
Join now →- 50 videos explaining each step of the process
- Brand strategy template with 60+ pages
- To-do checklist & brand guidelines template
- Direct access to The Branding Journal team
- Community of branding professionals
- AI brand-building support
- Certificate of completion
- Lifetime updates
The Ultimate Brand Building System
We teach you how to build a powerful brand, step-by-step.
Chapter 1
The Concept of a Brand and the Importance of Branding
Gain absolute clarity on the concepts of brands and branding, and discover why they matter. Learn how to use them to create an impactful business.
Lessons: 5
Content: brand, product, branding, importance of branding
Chapter 2
A Strategic Context Analysis
Discover our straightforward method for gaining strategic insights into your brand’s environment, organization, and consumers, a crucial step in preparing your brand strategy.
Lessons: 11
Content: market definition, competitors, stakeholders, SWOT, PESTEL, segments, target customers, buyer personas
Chapter 3
Creating a Successful Brand Strategy From Scratch
Learn our blueprint for crafting a thorough brand strategy from A to Z in 20 practical steps, including the brand essence, positioning, identity, and architecture.
Lessons: 25
Content: brand essence, purpose, vision, mission, values, positioning, promise, brand identity, naming, personality, communication style, visual & sensory identity, brand architecture
Chapter 4
Executing the New Brand Strategy
Learn how to align every aspect of your business to create a coherent and impactful brand at every touchpoint and how to effectively communicate your brand to the public.
Lessons: 4
Content: organizational alignment, employee engagement, brand communication strategy
Chapter 5
Measuring and Adjusting the Brand Strategy
Discover our comprehensive four-step approach to measure your brand's performance and available solutions to adjust the strategy if needed.
Lessons: 4
Content: brand measurement, KPIs, brand strategy adjustments
"It gives you all the steps you need to build the perfect brand."
Marta A.
Brand Consultant
Video Explanations
Learn our proven brand-building system.
Discover our field-tested method for creating successful brands. The video lessons are designed to explain each step of the process in simple words.
✓ 50 high-quality videos with practical examples
✓ Watch videos on any device
✓ Dashboard to track your progress
✓ Optional captions/subtitles
Blueprint
Follow the brand strategy template.
We created a workbook with 60+ pages to help you develop a tailored brand strategy for your clients or business in less time.
✓ Each step has a dedicated section in the workbook
✓ Explanations to help advance faster
✓ Available as editable PDF & Canva template
✓ Rinse and repeat: can be used for unlimited projects
Brand Guidelines Template
Summarize and share the brand strategy.
The brand guidelines template will help you summarize the final brand strategy and share it with your clients or team members.
✓ Your strategy in one document
✓ Easy to share & customize (Canva template)
✓ Refer back to it at any time
Branding To-Do List
Focus on taking action.
Advance your project as effectively as possible. Get the complete picture of the process and focus on progressing checkbox by checkbox.
✓ Track your progress
✓ Don't miss important steps
✓ Feel accomplished
Members-Only Community
Support when you need it.
The Branding Community offers support and encouragement throughout the process. You’ll be able to:
✓ Direct access to the team behind The Branding Journal
✓ Share what you’re working on
✓ Connect with other branding professionals
Always on Duty
AI assistance at your fingertips.
Your personal AI assistant is specifically trained on our system to help you clarify doubts and move forward with your project.
✓ Get direct feedback on your project
✓ Answers include references to the course content
✓ Interact in your mother tongue
The Ultimate Brand Building System
A clear method that saves you time.
Video Guidance
50 video lessons to explain each step of the process in simple words.
Brand Strategy Template
A blueprint to create a tailored brand strategy for your clients or business in less time.
Proven System
A field-tested method that works for any branding project and industry.
Direct Support
Direct access to The Branding Journal team and a community of branding professionals.
Get Instant Access to The Ultimate Brand Building System
✔︎ 50 Explainer Videos
Discover our step-by-step method for developing a powerful brand from the ground up.
$497 Value
✔︎ Brand Strategy Template
Use our workbook with 60+ pages to develop a tailored brand strategy for your clients or business in less time.
$297 Value
✔︎ To-do Checklist
Always know exactly what task you should focus on next using our branding to-do list.
$47 Value
✔︎ Brand Guidelines Template
Save time & money with our pre-made template to summarize and share the brand strategy.
$97 Value
✔︎ AI Brand-Building Support
Challenge our trained AI assistant to help you clarify doubts and move forward with your project.
$197 Value
✔︎ Members-Only Community
Get direct access to The Branding Journal team and connect with other branding professionals.
$197 Value
✔︎ Certificate of Completion
Receive a certificate to showcase your acquired skills and share it on LinkedIn and other social media channels.
$47 Value
✔︎ Lifetime Updates
All our premium content updates are free of charge for life, including full course reshoots.
$147 Value
Limited Time Offer: Only 25 Spots Available!
A Solution for Busy Professionals.
Streamline the branding process and save hours of work.
Consultants & Agencies
This course is for you if you're a business consultant or run an agency. We give you the exact methodical approach that you can apply to any marketing case and help your clients build resilient brands over and over again.
Brand Managers & Marketers
If you work in a marketing department, this is for you. Boost your branding skills to shape your organization's brand portfolio, stand out in the marketplace, and achieve impactful results.
Millions of Marketers and Brand Strategists Trust Our Branding Expertise. Here's Why.
The Ultimate Brand Building System was developed by The Branding Journal. Since its inception ten years ago, The Branding Journal has inspired over 2 million readers. It is the leading media and educational platform for anyone looking to elevate their business with a professional brand and master the art of strategic branding.
As an independent digital publication, we provide in-depth, well-researched articles, case studies, and resources that reflect the latest trends and perspectives in branding.
Our content covers various facets of strategic branding, including brand identity, positioning, communications, and management.
We aim to make branding simple and actionable for everyone, including entrepreneurs, marketing specialists, and designers.
The Ultimate Brand Building System has been successfully applied to real brands over the past years, providing the strategic direction needed to thrive in today's competitive marketplace.
Hear It From Our Customers
A field-tested brand-building system that works.
"When you build a brand and you have to think about all of it, you tend to be all over the place. So I really didn't know how to structure my thoughts and how to go about it. Because you can have a great product today, but if you don't know how to market it properly, it's just never going to work and you're going to end up being invisible. So to create a strong message, you need to understand what your brand is all about. This course becomes your GPS through the entire process of how to build a brand and how to create a solid brand strategy for your business."
Sinead Shannon-Roche, Fashion Entrepreneur
